1. Think before you start writing
  2. Create the structure of the blog post
  3. Craft the title and URL
  4. Use headings correctly
  5. Keep your paragraphs short
  6. Add links when it makes sense
  7. Do make use of keywords (but not keyword stuffing)
  8. Optimize the length of your blog post
  9. Optimize your meta description
  10. Optimize your images and other media elements